EVERYTHING INCLUDED IN THIS TEMPLATE
Visually attractive cover
If you were wondering how exactly to start a PR proposal to catch the client's attention, we are here to make it easy! There is no better way to do it than with a visually attractive cover, fit for a world-class company like yours. It is completely editable, so you can change everything, from the text, logo, and background image to make it a better fit for your needs.
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Pre-written introduction section
From contacting the press to social media campaigns, our pre-written introduction section will tell your targeted audience everything they need to know about your PR company. To make writing an executive summary even easier, the whole section is already structured for you. You just need to personalize it a bit and it's good to go!
Like everything else, it's completely editable - the colors, the text, images, layout - everything.
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Processes and timelines
Explaining the logistics behind well-thought-out PR campaigns is often difficult. How to highlight your expertise without being overwhelming? Fortunately, we created a plan of action already sectioned to fit the perfect amount of information. You can adjust it to suit your exact process.
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Case study example
What better way to explain to your customer how much of a difference your PR company will make to their business than to share a similar story? If you want to wow your potential clients, you need to show that you understood their wishes and can offer exactly what they need, from writing press releases to building a social media marketing strategy.
In this public relations proposal template, we've set out an example case study. All you need to do is replace our example with one of yours and use the structure we've used.
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Pricing
Describe your service costs in the best way possible! We have added a quote generator table that totals everything your proposal is offering. There is room to describe your hourly rate, job costs, or any other product or service you find relevant to your customers.
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Next steps with digital signing
Once you get a customer on board, the last thing anyone wants is to get buried in slow paperwork. The 'Next steps' page allows you to explain your post-proposal process and enables customers to sign without handling any physical paper transfer. Once your client signs, their digital signature certificate will show up in your Better Proposals account.
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Pre-written contract
The best way to protect your business is by laying down the ground rules right from the start. For that reason, we have added the Terms and Conditions page to our proposal template, allowing you to customize it in a way that fully suits your public relations services.
We may not be legal professionals, but if you are not using anything at all, this will be a good stepping stone. That said, get a legal professional to read it over.
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Take payments from your clients
Getting paid - it's the hardest thing to do in business. The sooner and the easier you can get that money in your account, the better.
Using our integrations with Stripe, PayPal, and GoCardless you can take a payment from your client the moment they sign your proposal. Then, if needed, you can also start a subscription.
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SEE HOW IT WORKS
Your docs, your branding
Set up your logo, brand colors, and fonts once to have them automatically embedded in all your documents.
Reuse what works
Save your best work into the Content Library and use pre-built blocks to speed up your doc creation.



Become flawless
Leave embarrassing mistakes in the past. Use merge tags to automatically populate docs with the right information.
Create VIP experiences
Give clients an onboarding experience they won’t forget. Collect extra info with forms, let them book calls, get paid, or redirect them to your website.
Documents for all your project stages
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Need to write a product proposal, but not sure where to start? Use this template to create your own winning proposal.
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Turn your prospects into buyers with this prewritten sales proposal. It will speed up your sales process and help you win bigger deals with an intuitive pricing section, digital signature option and payment integration.