Free PR Campaign Proposal Template That Wins Clients

Do you want a completely editable proposal template for your PR company that brought more than $200 million in profit to companies worldwide in 2023 alone? Add, delete, or change sections as you see fit, make it your own, and improve your market outreach fast and easy!

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Everything you need is included

Looking for visually appealing and highly functional? You’ve got it. This template comes with a pre-built layout designed to help you create professional documents quickly and easily.

  • Case study example
  • Pricing
  • Next steps with digital signing
  • Pre-written contract
  • Take payments from your clients
Visually attractive cover

If you were wondering how exactly to start a PR proposal to catch the client's attention, we are here to make it easy! There is no better way to do it than with a visually attractive cover, fit for a world-class company like yours. It is completely editable, so you can change everything, from the text, logo, and background image to make it a better fit for your needs.

Pre-written introduction section

From contacting the press to social media campaigns, our pre-written introduction section will tell your targeted audience everything they need to know about your PR company. To make writing an executive summary even easier, the whole section is already structured for you. You just need to personalize it a bit and it's good to go!

Like everything else, it's completely editable - the colors, the text, images, layout - everything.

Processes and timelines

Explaining the logistics behind well-thought-out PR campaigns is often difficult. How to highlight your expertise without being overwhelming? Fortunately, we created a plan of action already sectioned to fit the perfect amount of information. You can adjust it to suit your exact process.

Case study example

What better way to explain to your customer how much of a difference your PR company will make to their business than to share a similar story? If you want to wow your potential clients, you need to show that you understood their wishes and can offer exactly what they need, from writing press releases to building a social media marketing strategy.

In this public relations proposal template, we've set out an example case study. All you need to do is replace our example with one of yours and use the structure we've used.

Pricing

Describe your service costs in the best way possible! We have added a quote generator table that totals everything your proposal is offering. There is room to describe your hourly rate, job costs, or any other product or service you find relevant to your customers.

Next steps with digital signing

Once you get a customer on board, the last thing anyone wants is to get buried in slow paperwork. The 'Next steps' page allows you to explain your post-proposal process and enables customers to sign without handling any physical paper transfer. Once your client signs, their digital signature certificate will show up in your Better Proposals account.

Pre-written contract

The best way to protect your business is by laying down the ground rules right from the start. For that reason, we have added the Terms and Conditions page to our proposal template, allowing you to customize it in a way that fully suits your public relations services.

We may not be legal professionals, but if you are not using anything at all, this will be a good stepping stone. That said, get a legal professional to read it over.

Take payments from your clients

Getting paid - it's the hardest thing to do in business. The sooner and the easier you can get that money in your account, the better.

Using our integrations with Stripe, PayPal, and GoCardless you can take a payment from your client the moment they sign your proposal. Then, if needed, you can also start a subscription.

Your docs, your branding

Set up your logo, brand colors, and fonts once to have them automatically embedded in all your documents.

1. Let's begin

PR Campaign Proposal Template

Reuse what works

Save your best work into the Content Library and use pre-built blocks to speed up your doc creation.

PR Campaign Proposal Template
Added Team 1 Block
Added Team 1 Block

Become flawless

Leave embarrassing mistakes in the past. Use merge tags to automatically populate docs with the right information.

  • {{company_name}}
  • {{first_name}}
  • {{last_name}}
  • {{email_address}}
  • {{brand_company_name}}
  • {{owner_first_name}}
  • {{owner_last_name}}
  • {{owner_email_address}}
Click to add a merge tag Click to add a merge tag

Create VIP experiences

Give clients an onboarding experience they won’t forget. Collect extra info with forms, let them book calls, get paid, or redirect them to your website.

What would you like to add?
add form
Add content
Add booking calendar
Add payment step
Redirect users
Add Calendar
Calendly added
Onboarding sidebar Onboarding users after they sign and collecting required information

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Your questions, answered

Common questions about plans, designs and security

Can I edit your templates?
Yes, you can! Add, delete, or change sections as you see fit. Make a mistake? Just import the template from the Marketplace again and you’re good to go.
You don’t have a template for my industry...what can I do?
Not to worry - all of our templates can be quickly adapted to suit your needs. Many users also prefer to import their own templates, so whether you want something all your own or something fast & easy, there’s a template for you.
Will my clients see your logo?
That’s up to you! Our Premium and Enterprise plans allow you to remove our branding and logo from your documents, giving a clean, white-label feel. Or, you can keep our logo and branding active and earn a commission when recipients sign up for Better Proposals.
Are my documents secure?
Yes, absolutely. Better Proposals uses 256bit SSL security to protect your account.

Your documents are always private, and every recipient is given their own unique encrypted link that can’t be intercepted or accessed by anyone else.
Can I change my plan after purchase?
Yes! Test out any of the plans above, and if it’s not working, you can upgrade or downgrade whenever you want, as often as you want.
I’m not a designer. How do I make my document look presentable?
Better Proposals handles font spacing, colour schemes, and design details by default. We’ll take care of the minor details so you can focus on landing the sale. Feeling stuck? Contact Support and we’ll help you along.
What about custom plans?
Enterprise users can send unlimited documents and every plan allows you to add as many users as you need, so you have ultimate flexibility.
Can you answer another question not listed here?
Yes! We can answer questions in as little as 10 minutes during business hours. Start a chat in the bottom right for a quick answer or contact us and we’ll get back to you shortly.

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