Free WordPress Website Design Proposal Template

WordPress it the single most popular CMS out there and every day, thousands of clients need websites built on this platform. It’s no surprise that a lot of our own clients build websites on WordPress too. We’ve used some of their best proposal elements to create this template – which won over $155 million worth of new business in 2020. Now you can grab this cash-winning template and edit it to start getting some new WordPress clients today!

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What’s in this WordPress Website Design Proposal Template

A Stunning Cover

One of the first things your potential clients will see when they open your proposal is the cover image, so you should make it count. In this WordPress website design proposal template, you can choose your proposal cover from our library and sweep them off their feet immediately.

Alternatively, you can create your own cover image and upload it to the proposal. There’s no better way to show off your amazing design skills!

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A Dedicated Section for Services

Every client will want to know what’s included in their project and what type of work you do. The problem is, it can be daunting to list everything there is under the sun in your proposal. However, don’t worry.

This WordPress website design proposal has a pre-written services section. That means a list of the most commonly used WordPress design services, such as theme redesign, updating website content, installing and updating plugins, everything that you can think of.

The list of services is completely adaptable to your needs, so you can delete and add new elements to your liking and make the proposal completely yours. Every time you need to write a new proposal, just add or remove items from the services list.

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Process and Timescales

Just having the services listed in your proposal is not enough to hook the clients and get them to sign right away. In this section of the WordPress website design template, you can explain your processes and how you get to your results.

Additionally, there is a part that your clients are deeply interested in – timescales. You can show how long each part of the work is going to take and when the client can expect a finished WordPress website.

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A Case Study as Social Proof

What better way to convince a client that you can get the job done than showing an example of a client you worked with before? A case study is an essential social proof element of each WordPress website design template.

This proposal template has a section where you can showcase a previous client with their project details. The more similar it is to the client who’s reading the proposal, the higher the chances of conversion.

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Web Design
"Since switching to Better Proposals, we've seen our clients sign our proposals much faster than before. And the ability to collect the deposit on the same page really helps motivate our clients to get started."
David Zack
Metaglyphics Web Development

The Pricing Section

The number one thing going through the client’s mind at this point is – how much is this going to cost me? This is a crucial section of each WordPress design business proposal, so you need to get it right.

In this section of the proposal template, you can easily create your own pricing for a specific WordPress project. It’s as simple as entering a few numbers in a pricing table. Alternatively, it also functions with hourly wages, selling services by a piece and many other methods. If you want to add some upsells, you can do that too.

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The Next Steps

By this point, your client is all warmed up and ready to sign the proposal and waiting for you to get started with work. This is the part where most people writing proposals go wrong, because they don’t provide any instructions on what the clients should do next.

This proposal section gives clear instructions on what the client should do and it lets them sign directly from the proposal, so they don’t have to leave the document at any time.

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A Contract so You Don't Have to Write One

Before any work gets started on their WordPress website, the client wants to know that they can trust you. Instead of just taking your word for it, they can read a contract, which comes as a separate section in your WordPress website design template. While this is by no means a replacement for a contract done by lawyer, it’s a great place to get started.

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Get Paid Straight from the Proposal

So far, your client has had a beautiful experience with your proposal, so why force them to go somewhere else to pay for your services? Using our platform, you can give clients an option to pay directly from the proposal through integrations with Stripe, PayPal and GoCardless.

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In just the last 24 hours alone...

$755,977 of business
won using Better Proposals

Tim Coe
"Every business is struggling in some way or another at the moment but one thing we're finding easy is get proposals signed and deals done thanks to how quick and easy it is for us to create proposals and our clients to sign them"
Tim Coe
Marketing Consultant


Win more business without wasting hours writing and designing proposals.

Save Time Writing Proposals Save You Time The Automatic Designer makes it easy to create great-looking proposals in minutes.
Beautifully Designed Online Proposals 100+ Beautiful Designs Over 100 beautiful templates that look perfect on desktop, tablet, and mobile devices.
Impress your clients Clients Love It “Dress to impress” still applies online. The seamless user interface will give your clients an experience they’ll remember.
Close Deals Faster Instantly Close the Deal Your clients can immediately sign your proposal and pay your fee, all from the secure and encrypted web link you send them.
Follow Up at the right time Smarter Follow-Ups We’ll show you when your clients read your proposals, so you know exactly when to circle back and give them a nudge.
Organised Pipeline Manage Your Pipeline Reporting and tracking features let you see where each proposal is in the sales process, so you can track who’s ready to sign, who’s ready for a follow-up, and who needs a little more nurturing.
"Our time to write proposals went down and our conversion rate went up. Win win all round if you ask me."
Jack Manley
Freestyle Web Design

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Integrates with your favourite tools


Live search your contacts and sync your proposals with your opportunities.

Connect Better Proposals with over 1200 other world class apps and services.

Answer questions and handle objections while your prospect is reading your proposal.

After signing, instantly create a new project in your project management tool.

Here are just some of our 50+ integration partners

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Get Paid Faster with Instant Payments Integrate your Stripe account to immediately take a payment after your client has signed.

They say 'strike while the iron is hot'. There's no better time to ask for the payment than seconds after they've signed your proposal.


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Your questions, answered

Common questions about plans, designs and security

You don’t have a template for my industry! Not to worry - all of our templates can be quickly adapted to suit your needs. Many users also prefer to import their own templates, so whether you want something all your own or something fast & easy, there’s a template for you. Can I edit your templates? Yes, you can! Add, delete, or change sections as you see fit. Make a mistake? Just import the template from the Marketplace again and you’re good to go. Do you need my credit card number? Not for the free trial. We won’t ask you for any payment details until it’s time to purchase a plan. Are my proposals secure? Yes, absolutely. Better Proposals uses 256bit SSL security to protect your account. Your proposals are always private, and every proposal recipient is given their own unique encrypted link that can’t be intercepted or accessed by anyone else. Will my clients see your logo? That’s up to you! Our Premium and Enterprise plans allow you to remove our branding and logo from your proposals, giving a clean, white-label feel. Or, you can keep our logo and branding active and earn a commission when recipients sign up for Better Proposals. Can I change my plan after purchase? Yes! Test out any of the plans above, and if it’s not working, you can upgrade or downgrade whenever you want, as often as you want. I’m not a designer. How do I make my proposal look presentable? Better Proposals handles font spacing, colour schemes, and design details by default. We’ll take care of the minor details so you can focus on landing the sale. Feeling stuck? Contact Support and we’ll help you along. What about custom plans? Enterprise users can send unlimited proposals and every plan allows you to add as many users as you need, so you have ultimate flexibility. Can you answer another question not listed here? Yes! We can answer questions in as little as 10 minutes during business hours. Start a chat in the bottom right for a quick answer or contact us and we’ll get back to you shortly.