Free WordPress Website Design Proposal Template

WordPress is the single most popular CMS out there. Every day, thousands of clients need websites built on this platform. It's no surprise that a lot of our own clients build websites on WordPress, too.

We've used some of their best proposal elements to create this template - which won over $155 million worth of new business in 2023 alone. Now you can grab this cash-winning template and edit it to start getting some new WordPress clients today!

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Everything you need is included

Looking for visually appealing and highly functional? You’ve got it. This template comes with a pre-built layout designed to help you create professional documents quickly and easily.

  • A case study as social proof
  • The pricing section
  • The next steps
  • A contract so you don't have to write one
  • Get paid straight from the proposal
A stunning cover

One of the first things your potential clients will see when they open your proposal is the cover image, so you should make it count. In this WordPress website design proposal template, you can choose your proposal cover from our library and sweep them off their feet immediately.

Alternatively, you can create your own cover image and upload it to the proposal. There's no better way to show off your amazing design skills!

A dedicated section for services

Every client will want to know what's included in their project and what type of work you do. The problem is, you can't list everything under the sun in your proposal. However, don't worry.

This WordPress website design proposal has a pre-written services section. That means a list of the most commonly used WordPress design services, such as theme redesign, updating website content, installing and updating plugins - everything that you can think of.

The list of services is completely adaptable to your needs, so you can delete and add new elements to your liking and make the proposal completely yours. Every time you need to write a new proposal, just add or remove items from the services list.

Process and timescales

Just having the services listed in your proposal is not enough to hook the clients in and get them to sign right away. In this section of the WordPress website design template, you can explain your processes and how you get to your results.

Additionally, there is a part that your clients are deeply interested in - the timescales. You can show how long each part of the work is going to take and when the client can expect a finished WordPress website.

A case study as social proof

What better way to convince a client that you can get the job done than showing an example of a client you worked with before? A case study is an essential social proof element of each WordPress website design template.

This proposal template has a section where you can showcase a previous client with their project details. The more similar it is to the client who's reading the proposal, the higher the chances of conversion.

The pricing section

The number one thing going through the client's mind at this point is - how much is this going to cost me? This is a crucial section of each WordPress design business proposal, so you need to get it right.

In this section of the proposal template, you can easily create your own pricing for a specific WordPress project. It's as simple as entering a few numbers in a pricing table.

Our interactive pricing tables also function with hourly wages, subscriptions, selling services by piece, and many other methods. If you want to add some upsells, you can do that, too.

The next steps

By this point, your client is all warmed up and ready to sign the proposal and waiting for you to get started with work. This is the part where most people writing proposals go wrong, because they don't provide any instructions on what the clients should do next.

This proposal section gives clear instructions on what the client should do and it lets them sign directly from the proposal, so they don't have to leave the document at any time.

A contract so you don't have to write one

Before any work gets started on their WordPress website, the client wants to know that they can trust you. Instead of just taking your word for it, they can read a contract, which comes as a separate section in your WordPress website design template. While this is by no means a replacement for a contract done by lawyer, it's a great place to get started.

Get paid straight from the proposal

So far, your client has had a beautiful experience with your proposal, so why force them to go somewhere else to pay for your services? Using our platform, you can give clients an option to pay directly from the proposal through integrations with Stripe, PayPal, and GoCardless.

Your docs, your branding

Set up your logo, brand colors, and fonts once to have them automatically embedded in all your documents.

1. Let's begin

WordPress Web Design Proposal Template

Reuse what works

Save your best work into the Content Library and use pre-built blocks to speed up your doc creation.

WordPress Web Design Proposal Template
Added Team 1 Block
Added Team 1 Block

Become flawless

Leave embarrassing mistakes in the past. Use merge tags to automatically populate docs with the right information.

  • {{company_name}}
  • {{first_name}}
  • {{last_name}}
  • {{email_address}}
  • {{brand_company_name}}
  • {{owner_first_name}}
  • {{owner_last_name}}
  • {{owner_email_address}}
Click to add a merge tag Click to add a merge tag

Create VIP experiences

Give clients an onboarding experience they won’t forget. Collect extra info with forms, let them book calls, get paid, or redirect them to your website.

What would you like to add?
add form
Add content
Add booking calendar
Add payment step
Redirect users
Add Calendar
Calendly added
Onboarding sidebar Onboarding users after they sign and collecting required information

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Your questions, answered

Common questions about plans, designs and security

Can I edit your templates?
Yes, you can! Add, delete, or change sections as you see fit. Make a mistake? Just import the template from the Marketplace again and you’re good to go.
You don’t have a template for my industry...what can I do?
Not to worry - all of our templates can be quickly adapted to suit your needs. Many users also prefer to import their own templates, so whether you want something all your own or something fast & easy, there’s a template for you.
Will my clients see your logo?
That’s up to you! Our Premium and Enterprise plans allow you to remove our branding and logo from your documents, giving a clean, white-label feel. Or, you can keep our logo and branding active and earn a commission when recipients sign up for Better Proposals.
Are my documents secure?
Yes, absolutely. Better Proposals uses 256bit SSL security to protect your account.

Your documents are always private, and every recipient is given their own unique encrypted link that can’t be intercepted or accessed by anyone else.
Can I change my plan after purchase?
Yes! Test out any of the plans above, and if it’s not working, you can upgrade or downgrade whenever you want, as often as you want.
I’m not a designer. How do I make my document look presentable?
Better Proposals handles font spacing, colour schemes, and design details by default. We’ll take care of the minor details so you can focus on landing the sale. Feeling stuck? Contact Support and we’ll help you along.
What about custom plans?
Enterprise users can send unlimited documents and every plan allows you to add as many users as you need, so you have ultimate flexibility.
Can you answer another question not listed here?
Yes! We can answer questions in as little as 10 minutes during business hours. Start a chat in the bottom right for a quick answer or contact us and we’ll get back to you shortly.

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