Free Web Design Proposal Template

In 2023 alone, this website design proposal template closed over $155 million worth of new business. The good news is, you can copy it all for yourself and make it your own. The formula for success is right at your fingertips.

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Everything you need is included

Looking for visually appealing and highly functional? You’ve got it. This template comes with a pre-built layout designed to help you create professional documents quickly and easily.

  • A case study
  • Pricing
  • The next steps
  • A contract so you don't have to write one
  • Get paid straight from the proposal
A beautiful cover

First impressions matter, especially if you're in the design business. Your website design proposal template kicks off with a great-looking cover image to capture your clients' attention before they even start reading the proposal.

As a designer, you know how much visuals matter in forming the first impression. For this reason, you can choose your own proposal cover and stun your clients from the very start.

A dedicated section for services

You want to offer everything to your client and sweep them off their feet. However, too much can harm your proposal's chances of getting signed, just like having too little to offer.

This web design proposal template comes with a pre-written set of services offered by website design professionals. Just like the rest of the proposal, you can edit them to your liking so that they match a specific client.

Website design, wireframing, page layout design, updating website content, determining technical requirements - these are all examples of services that you can add to this section to customize it to your own needs.

Process and timescales

You need a section where you explain to your clients how you do the work mentioned in the earlier sections. Fortunately, this template has it all, so you don't have to go into detail, describing how you design a web page. In addition to that, there is a part with timescales, so you can show the client how much each portion of the work will take and when they can expect a finished design.

A case study

There is nothing more convincing to your clients than showing a case study with your success - with a previous client. Slapping together a few testimonials won't cut it anymore, so you need a dedicated section for case studies.

This website design proposal template comes with a section where you can edit out a case study example and create your own with ease.


This is one of the most crucial parts of each website design proposal, so it's important to get it right. This proposal template has everything you need to create a pricing structure with ease.

This elegant solution allows you to enter your numbers in a pricing table and have a finished pricing section. It also works with hourly wages, selling designs by the piece, adding upsells, and much more.

The next steps

How are your clients supposed to know what to do next with your proposal if you don't tell them? This section gives clear (and editable) instructions on which actions your clients should take to seal the deal. This web design proposal template also lets clients sign directly within the proposal using a digital signature, which is fully legal and compliant.

A contract so you don't have to write one

The client may have signed, but you want to protect both of you before starting any business. This website design proposal template has a dedicated section for a contract that you can use to assure the client you have their back in case things don't go as planned. And your back is safe as well.

Get paid straight from the proposal

No more messing around with invoices, no more waiting for checks to clear. This proposal template lets you take payments directly from the proposal using integrations with PayPal, Stripe, and GoCardless.

Your docs, your branding

Set up your logo, brand colors, and fonts once to have them automatically embedded in all your documents.

1. Let's begin

Website Design Proposal Template

Reuse what works

Save your best work into the Content Library and use pre-built blocks to speed up your doc creation.

Website Design Proposal Template
Added Team 1 Block
Added Team 1 Block

Become flawless

Leave embarrassing mistakes in the past. Use merge tags to automatically populate docs with the right information.

  • {{company_name}}
  • {{first_name}}
  • {{last_name}}
  • {{email_address}}
  • {{brand_company_name}}
  • {{owner_first_name}}
  • {{owner_last_name}}
  • {{owner_email_address}}
Click to add a merge tag Click to add a merge tag

Create VIP experiences

Give clients an onboarding experience they won’t forget. Collect extra info with forms, let them book calls, get paid, or redirect them to your website.

What would you like to add?
add form
Add content
Add booking calendar
Add payment step
Redirect users
Add Calendar
Calendly added
Onboarding sidebar Onboarding users after they sign and collecting required information

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Your questions, answered

Common questions about plans, designs and security

Can I edit your templates?
Yes, you can! Add, delete, or change sections as you see fit. Make a mistake? Just import the template from the Marketplace again and you’re good to go.
You don’t have a template for my industry...what can I do?
Not to worry - all of our templates can be quickly adapted to suit your needs. Many users also prefer to import their own templates, so whether you want something all your own or something fast & easy, there’s a template for you.
Will my clients see your logo?
That’s up to you! Our Premium and Enterprise plans allow you to remove our branding and logo from your documents, giving a clean, white-label feel. Or, you can keep our logo and branding active and earn a commission when recipients sign up for Better Proposals.
Are my documents secure?
Yes, absolutely. Better Proposals uses 256bit SSL security to protect your account.

Your documents are always private, and every recipient is given their own unique encrypted link that can’t be intercepted or accessed by anyone else.
Can I change my plan after purchase?
Yes! Test out any of the plans above, and if it’s not working, you can upgrade or downgrade whenever you want, as often as you want.
I’m not a designer. How do I make my document look presentable?
Better Proposals handles font spacing, colour schemes, and design details by default. We’ll take care of the minor details so you can focus on landing the sale. Feeling stuck? Contact Support and we’ll help you along.
What about custom plans?
Enterprise users can send unlimited documents and every plan allows you to add as many users as you need, so you have ultimate flexibility.
Can you answer another question not listed here?
Yes! We can answer questions in as little as 10 minutes during business hours. Start a chat in the bottom right for a quick answer or contact us and we’ll get back to you shortly.

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