Zinc Digital turned hours of proposal work into minutes

Zinc Digital is a 25-person marketing agency that’s been using Better Proposals since 2017. Before making the switch, the team put proposals together in Keynote and sent them as PDFs.

Now, they create marketing proposals that look like their brand in minutes instead of hours. Eight years in, Better Proposals remains an essential part of how Zinc create pitches, communicate with potential clients, and move deals forward.

About Zinc Digital

Zinc Digital is a full-service creative and digital marketing agency based in Northampton. They help businesses locally and across the UK with everything from web design and branding to SEO, paid search, and social media. What ties it all together is a genuinely collaborative approach: getting to know what makes each client different, then turning that into creative work and marketing that delivers.

The problem: Great work held back by a clunky process

At Zinc, presentation matters. Every proposal needs to reflect the quality of the work behind it.

Before Better Proposals, creating one meant pulling together static Keynote presentations and PDFs, fixing inconsistent formatting, and spending hours on admin that had nothing to do with winning the client.

Even when the finished proposal looked good, getting it there took too long. Every new pitch meant more manual work, more room for inconsistency, and less time to focus on what matters - the client.

Zinc needed a faster way to create proposals without lowering the standard of what it sent.

The solution: A repeatable process without the repetitive work

With Better Proposals, Zinc brought its proposal content and sales documents into one place.

Instead of starting from scratch or wrestling with formatting every time, the team can now use saved content to create a personalized proposal in minutes.

The process is faster, but the documents don’t feel mass-produced. Every proposal stays consistent with the Zinc brand, while giving each potential client a high-end, responsive experience on any device.

Built-in digital signatures and payment options also mean the proposal doesn’t become another dead-end PDF. Clients can review everything, make a decision, and take the next step from the same document.

Built into Zinc’s sales process

Better Proposals started as a better way for Zinc to create and send pitches. Eight years later, it’s become a core part of how the team sells and has helped them:

• Create personalized proposals in a fraction of the time
• Keep every document consistent with the Zinc brand
• Give clients a sleek, interactive experience
• Collect signatures and payments without adding more steps
• Spend less time on proposal admin and more time speaking to clients

That consistency matters. No matter who creates the proposal, the result looks professional, works properly on mobile, and gives the client a clear way forward.

What has kept Better Proposals indispensable to Zinc is that the platform has continued to improve alongside Zinc’s sales process. New features, design improvements, and smarter workflows have kept the experience current without forcing the team to rethink how they work every few months.