Visually stunning cover

The first thing your client sees is a beautifully designed cover, fit for a world-class conversion rate optimization expert. If the cover doesn't impress them, it's always going to be an uphill struggle from there. You can change the text, your logo, and the background image if you like - this gets you started.

Pre-written services section

Writing about what you do is hard. How much is too much? Will the client understand it? Completely valid questions and ones you don't need to worry about now.

In this conversion rate optimization proposal template, the page detailing the work you're going to do is done, the structure is laid out. You just need to add a few client specifics when you use it.

Like with this entire proposal, it's all editable - the colors, the text, images, layout - everything.

Process and timescales

Explaining the conversion rate optimization process can be difficult. You want to give enough detail, but not so much that it seems overwhelming. Fortunately, this has been battle-tested and is the perfect amount of information. You can tweak it to suit your exact process.

Case study example

The number of conversion rate optimization experts that simply put examples of their finished work in their proposal templates is shocking. It's not enough. If you want to be taken seriously, you need to show that you understood the client's issues and came up with a solution that was successful.

In this conversion rate optimization proposal template, we've set out an example case study. All you need to do is replace our example with one of yours and use the structure we've used.

Pricing

Getting pricing right in the conversion improvement industry is difficult. In this automatically calculated pricing table, all you do is put the numbers in, type a quick 1-line description of the service and the quote part of your proposal is done. If you want to charge per hour, sell in quantities, or have optional up-sell products, you can do that, too.

Next steps with digital signing

One of the biggest reasons businesses don't win work is they don't give clear instructions on how to buy from them. This proposal template comes with a 'Next Steps' page which you shouldn't need to alter at all. Simply detail the next steps your client will go through and ask them to sign digitally by typing their name and clicking Accept.

Our digital signatures are 100% legal and compliant. When your client signs, you can see your digital signature certificate in your Better Proposals account.

Pre-written contract

Every service business needs a contract with their clients. The website optimisation industry is no exception. We've scoured the world for experts to lend their contracts they use in their businesses for you to use.

We're not legal professionals and don't play them on the internet, but if you're not using anything at all, this will likely be a great start. That said, get a legal professional to read it over.

Take payments from your clients

Getting paid - it's the hardest thing to do in business. The sooner and the easier you can get that money in your account, the better.

Using our integrations with Stripe, PayPal, and GoCardless, you can take a payment from your client the moment they sign your proposal. Then, if needed, you can also start a subscription.