EVERYTHING INCLUDED IN THIS TEMPLATE
An attention-grabbing cover
Every client relationship starts with a first impression. This template opens with a modern, professionally designed cover that immediately reinforces your brand and sets the tone for the strategy that follows.Simply replace the logo, imagery, and branding with your own to create a proposal that's ready to send in minutes.
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A pre-written introduction
The opening of your proposal is your chance to show clients you understand where they are today and where they want to be tomorrow. This template includes a pre-written introduction that explains the value of strategic marketing, summarizes the client's goals, and positions your agency as the right choice.Personalize the opening with your own recommendations to make every proposal feel tailored to the client.
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Your digital marketing strategy
Most businesses don't need more marketing activity. They need a better strategy. This proposal includes a detailed strategy section covering brand positioning, content, paid advertising, and ongoing optimization, helping clients understand exactly how you'll approach their growth.Use the sample content as a starting point, then tailor it to fit each client's objectives and marketing priorities.
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Process and growth roadmap
Clients want to know what happens after they sign. This proposal clearly explains every phase of your work, from research and strategy development to campaign launches, optimization, reporting, and scaling.It's a simple way to set expectations while showing your approach is structured, strategic, and built for long-term success.
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Case study example
The best way to earn trust is to showcase happy clients. This proposal includes a detailed case study section demonstrating improved lead generation, brand positioning, and overall marketing performance through a clear, strategic approach.Replace the example with one of your own to showcase the results you've delivered for previous clients.
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Flexible pricing
Whether you offer monthly retainers, campaign management, or full-service marketing support, this template makes it easy to present your pricing in a way that's clear and professional.Update the pricing table with your own services, recurring fees, and included deliverables, while automatic calculations ensure everything stays accurate.
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Next steps with digital signing
Once a client is ready to move forward, getting started should be simple. This template includes a dedicated Next Steps section that guides clients through approving the proposal, signing electronically, and beginning the onboarding process.It removes unnecessary back-and-forth so you can spend less time on admin and more time launching campaigns.
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Pre-written terms and conditions
Every proposal you send should set clear expectations. This template includes pre-written terms covering your scope of work, payment terms, client responsibilities, intellectual property, confidentiality, and more.Everything is fully editable, making it easy to adapt the agreement to the way you work.
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Take payments from your clients
Don't slow down the sales process by sending invoices separately. With Better Proposals' Stripe, PayPal, and GoCardless integrations, clients can pay as soon as they've accepted your proposal.It's a faster, smoother experience that helps you start working together sooner.
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SEE HOW IT WORKS
Your docs, your branding
Set up your logo, brand colors, and fonts once to have them automatically embedded in all your documents.
Reuse what works
Save your best work into the Content Library and use pre-built blocks to speed up your doc creation.
Become flawless
Leave embarrassing mistakes in the past. Use merge tags to automatically populate docs with the right information.
Create VIP experiences
Give clients an onboarding experience they won’t forget. Collect extra info with forms, let them book calls, get paid, or redirect them to your website.
Documents for all your project stages
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Use this tried and tested marketing consulting service proposal to make a great first impression. Show your winning strategy, how you’ll attract new clients and increase the client’s revenue with a customized marketing consulting proposal.
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A professional marketing agency proposal needs to show how you’ll deliver results. Start by explaining how you’ll find the perfect audience and deliver the client’s brand story.
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As a marketer, you're probably great at branding yourself, and you want your marketing proposal to speak for you. This marketing services proposal has all the elements you’ll need, including a compelling social proof section.
