A polished first impression

Before clients read a single word about your services, they're already judging your professionalism. This proposal opens with a clean, modern cover that's easy to personalize with your logo, branding, and imagery.

It's a simple way to make your proposal feel as polished as the websites you write for.

Personalized introduction

Instead of diving straight into deliverables, this template starts with an introduction that reflects your client's challenges and explains how better website copy can help them attract more of the right customers.

It's the perfect place to show you've listened and that your recommendations are tailored to their business.

Website copywriting services

Rather than starting from a blank page, this template includes a ready-made structure for presenting your website copywriting services. It covers messaging strategy, page copy, SEO copywriting, brand voice, calls to action, and revision rounds.

Simply edit each section to match the project you're quoting for.

Project timeline

Clients like knowing how a project will unfold. This proposal includes a clear timeline covering discovery, content planning, copywriting, revisions, and final delivery.You can easily adjust each stage to suit your own workflow and project schedule.

Case study example

Showing how you've helped another business is more persuasive than simply listing your services. This template includes a case study you can replace with one of your own to showcase your writing process and the results you've achieved.

Flexible pricing

Whether you're quoting a full website rewrite, a few landing pages, or ongoing content support, the pricing table makes it easy to present your services clearly.

Automatic calculations keep totals accurate, while optional items let you include additional pages, blog writing, or messaging guides without creating a separate copywriting quote.

Next steps with digital signing

When a client decides you're the right fit, they shouldn't have to wonder what to do next. This proposal template includes a straightforward Next Steps section that explains how to approve the proposal, sign electronically, and kick off the project.

It keeps the momentum going and helps you get started faster.

Pre-written terms and conditions

This template includes pre-written terms covering project scope, revisions, timelines, content ownership, payment terms, and confidentiality.

Everything is fully editable, giving you a solid starting point for your own website copywriting contract.

Take payments from your clients

With Better Proposals' Stripe, PayPal, and GoCardless integrations, clients can pay as soon as they accept your proposal.

That means less admin for you and a smoother experience for your clients.