Free Website Redesign Proposal Template

A website redesign is about more than a new look. Clients want to know how the new site will improve the user experience, strengthen their brand, and generate more leads.

This fully editable website redesign proposal template helps you explain your approach, present your recommendations, and make it easy for clients to approve the project.

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EVERYTHING INCLUDED IN THIS TEMPLATE

A professional cover page

A redesign proposal should look as polished as the website you're proposing to build. This template opens with a clean, modern cover that's easy to customize with your logo, branding, and imagery.

It's a simple way to give clients confidence before they start reading the proposal.

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Website Redesign Proposal Template - A professional cover page

Pre-written introduction

The introduction gets everyone on the same page before diving into the details. It summarizes the client's goals and highlights the opportunities you've identified.

Update the sample copy with your own insights to create a proposal that feels tailored to every project.

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Website Redesign Proposal Template - Pre-written introduction

A project timeline everyone understands

One of the first questions clients ask is how long a redesign will take. This template includes a straightforward project timeline covering discovery, design, development, testing, and launch.

It's easy to update with your own milestones and helps clients understand what happens at each stage of the project.

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Website Redesign Proposal Template - A project timeline everyone understands

Back up your recommendations

Showing the results of a previous project is one of the easiest ways to build confidence. This website redesign proposal template includes a sample case study you can customize.

Explain the challenges a client faced, the redesign you delivered, and the improvements that followed.

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Website Redesign Proposal Template - Back up your recommendations

Present your pricing clearly

Whether you're quoting a complete website redesign, a website refresh, or additional services like copywriting and ongoing support, the built-in pricing table keeps everything organized.

Update the pricing with your own services and optional add-ons while automatic calculations handle the totals for you.

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Website Redesign Proposal Template - Present your pricing clearly

Keep the project moving

Once your client is ready to move forward, the next steps should be obvious. This proposal includes a dedicated section explaining how to approve the proposal, sign electronically, and schedule the project kickoff.

It's a simple way to keep momentum going without unnecessary emails or paperwork.

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Website Redesign Proposal Template - Keep the project moving

Terms and conditions

This template includes pre-written terms covering project scope, revisions, timelines, content responsibilities, payments, ownership, and post-launch support.

Everything is fully editable, giving you a strong starting point for your own website redesign contract.

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Website Redesign Proposal Template - Terms and conditions

Get paid without leaving the proposal

Once your client accepts the proposal, they can pay immediately using Better Proposals' Stripe, PayPal, and GoCardless integrations.

No separate invoices. No chasing payments. Just a smoother start to every website redesign project.

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Website Redesign Proposal Template - Get paid without leaving the proposal

SEE HOW IT WORKS

Your docs, your branding

Set up your logo, brand colors, and fonts once to have them automatically embedded in all your documents.

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Reuse what works

Save your best work into the Content Library and use pre-built blocks to speed up your doc creation.

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Become flawless

Leave embarrassing mistakes in the past. Use merge tags to automatically populate docs with the right information.

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Create VIP experiences

Give clients an onboarding experience they won’t forget. Collect extra info with forms, let them book calls, get paid, or redirect them to your website.

Documents for all your project stages

Your questions, answered

Common questions about plans, designs and security

Can I edit your templates?

Yes, you can! Add, delete, or change sections as you see fit. Make a mistake? Just import the template from the Marketplace again and you’re good to go.

You don’t have a template for my industry, what can I do?

Not to worry - all of our templates can be quickly adapted to suit your needs. Many users also prefer to import their own templates, so whether you want something all your own or something fast & easy, there’s a template for you.

Will my clients see your logo?

That’s up to you! Our Premium and Enterprise plans allow you to remove our branding and logo from your documents, giving a clean, white-label feel. Or, you can keep our logo and branding active and earn a commission when recipients sign up for Better Proposals.

Are my documents secure?

Yes, absolutely. Better Proposals uses 256bit SSL security to protect your account.

Your documents are always private, and every recipient is given their own unique encrypted link that can’t be intercepted or accessed by anyone else.

Can I change my plan after purchase?

Yes! Test out any of the plans above, and if it’s not working, you can upgrade or downgrade whenever you want, as often as you want.

I’m not a designer. How do I make my document look presentable?

Better Proposals handles font spacing, colour schemes, and design details by default. We’ll take care of the minor details so you can focus on landing the sale. Feeling stuck? Contact Support and we’ll help you along.

What about custom plans?

Enterprise users can send unlimited documents and every plan allows you to add as many users as you need, so you have ultimate flexibility.

Can you answer another question not listed here?

Yes! We can answer questions in as little as 2 minutes, and we do that 24 hours a day.
Start a chat in the bottom right for a quick answer or email us and we’ll get back to you shortly.

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Start sending world-class, professional looking proposals, with no errors, in way less time. Blow your clients' minds and your competition out the water.

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