Freelance Web Design Proposal Template

In 2023 alone, this freelance web design proposal template was used over 25,000 times, closing deals worth more than $15.3 million. The good news is, the logo, text, colors, and images are all completely editable.

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Everything you need is included

Looking for visually appealing and highly functional? You’ve got it. This template comes with a pre-built layout designed to help you create professional documents quickly and easily.

  • Case study example
  • Pricing
  • Next steps with digital signing
  • Pre-written contract
  • Get paid straight from the proposal
Visually attractive cover

The first thing your potential clients should see is a nicely designed cover, fit for a world-class web designer like you. First impressions matter, so our goal is to show you how to start the proposal process with an attention-grabbing image, no matter your graphic design skills. From the text, logo, and background image, you can change everything to make it a better fit for your needs.

Pre-written introduction section

Do you often wonder how to write a meeting summary, but also introduce your services? Luckily, you no longer have to stress over it, as our pre-written introduction section is already structured for you.


Just add a few client specifics, and that's it. Like everything else in this free proposal, it's completely editable - the colors, the text, images, layout - everything.

Processes and timescales

Explaining web design projects and the sales process to someone outside of your industry may sound easy until you try to write about it. You have to give enough detail, but not cross the line into overwhelming.

Fortunately, we created a plan of action already sectioned to fit the perfect amount of information. You can adjust it to suit your exact web design services.

Case study example

The number of freelance web designers that don't mention customer reviews, their social media, or examples of their work when they're sending out proposals is terrifying. If you want to be taken seriously, you need to show that you understood the client's needs and came up with a practical solution.

In this freelance web design proposal template, we've set out an example case study. All you need to do is replace our example with one of yours!


Whether you want to charge for your design services per hour, per project, or include some optional upsells, you can make it happen with this interactive pricing table. All you need to do is put the numbers and description of your services in, and the pricing quote is done.

Next steps with digital signing

A digital signature is the safest and fastest way to keep the ball rolling with your customer and avoid meeting in person for a simple transfer of documents. Just briefly explain your project proposal in the 'Next steps' tab and get your customer to sign and return your full proposal on the spot.

Our digital signatures are 100% legal and compliant. As soon as your client signs, you can see the digital signature certificate in your Better Proposals account.

Pre-written contract

Every service business needs to set terms and conditions for their work, and freelancers are no exception. Our Terms and Conditions page has been written specifically with your industry in mind. That said, it still may not be suitable for your circumstances, so we recommend getting a legal professional to read it over.

Get paid straight from the proposal

No more messing around with invoices, no more waiting for checks to clear. This proposal template lets you take payments directly from the proposal, using the integrations with PayPal, Stripe and GoCardless.

Your docs, your branding

Set up your logo, brand colors, and fonts once to have them automatically embedded in all your documents.

1. Let's begin

Freelance Web Design Proposal Template

Reuse what works

Save your best work into the Content Library and use pre-built blocks to speed up your doc creation.

Freelance Web Design Proposal Template
Added Team 1 Block
Added Team 1 Block

Become flawless

Leave embarrassing mistakes in the past. Use merge tags to automatically populate docs with the right information.

  • {{company_name}}
  • {{first_name}}
  • {{last_name}}
  • {{email_address}}
  • {{brand_company_name}}
  • {{owner_first_name}}
  • {{owner_last_name}}
  • {{owner_email_address}}
Click to add a merge tag Click to add a merge tag

Create VIP experiences

Give clients an onboarding experience they won’t forget. Collect extra info with forms, let them book calls, get paid, or redirect them to your website.

What would you like to add?
add form
Add content
Add booking calendar
Add payment step
Redirect users
Add Calendar
Calendly added
Onboarding sidebar Onboarding users after they sign and collecting required information

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Your questions, answered

Common questions about plans, designs and security

Can I edit your templates?
Yes, you can! Add, delete, or change sections as you see fit. Make a mistake? Just import the template from the Marketplace again and you’re good to go.
You don’t have a template for my industry...what can I do?
Not to worry - all of our templates can be quickly adapted to suit your needs. Many users also prefer to import their own templates, so whether you want something all your own or something fast & easy, there’s a template for you.
Will my clients see your logo?
That’s up to you! Our Premium and Enterprise plans allow you to remove our branding and logo from your documents, giving a clean, white-label feel. Or, you can keep our logo and branding active and earn a commission when recipients sign up for Better Proposals.
Are my documents secure?
Yes, absolutely. Better Proposals uses 256bit SSL security to protect your account.

Your documents are always private, and every recipient is given their own unique encrypted link that can’t be intercepted or accessed by anyone else.
Can I change my plan after purchase?
Yes! Test out any of the plans above, and if it’s not working, you can upgrade or downgrade whenever you want, as often as you want.
I’m not a designer. How do I make my document look presentable?
Better Proposals handles font spacing, colour schemes, and design details by default. We’ll take care of the minor details so you can focus on landing the sale. Feeling stuck? Contact Support and we’ll help you along.
What about custom plans?
Enterprise users can send unlimited documents and every plan allows you to add as many users as you need, so you have ultimate flexibility.
Can you answer another question not listed here?
Yes! We can answer questions in as little as 10 minutes during business hours. Start a chat in the bottom right for a quick answer or contact us and we’ll get back to you shortly.

Templates that work for you, not against you

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