A cover that sets the tone

Your proposal should look as polished as the campaigns you run. This template opens with a modern cover that's easy to customize with your agency's branding, logo, and messaging, helping you make a strong first impression before clients even reach your strategy.

Start with the

Clients don't want a list of SEO tasks.

They want to know how you'll help them grow.The introduction summarizes the challenges they're facing today, explains the opportunities you've identified, and clearly sets out the goals of the campaign. It's a great place to show you've listened and that your recommendations are built around their business, not a one-size-fits-all SEO package.

An SEO strategy clients can actually understand

Technical SEO. Content strategy. Authority building. Some clients have heard the terms, most don't know what they mean.

This template breaks your SEO strategy down into clear, easy-to-understand sections that explain exactly how you'll build the authority needed to compete in search results without feeling overly technical.

A clear roadmap for growth

One of the biggest questions clients ask is, "What happens after we sign?"

Instead of leaving them guessing, this proposal template lays out your campaign as a step-by-step roadmap. From technical audits and keyword research to on-page SEO and ongoing optimization, it gives clients confidence that there's a plan behind every recommendation.

Show the results, not just the work

It's easy to say your campaigns deliver results. Showing them is much more convincing.

This proposal includes a detailed SEO case study where you can walk clients through the challenges, the strategy you implemented, and the results that followed. Swap in one of your own success stories to show the value of your SEO services before discussing price.

Flexible pricing

Whether you offer monthly SEO retainers, local SEO, technical SEO, or optional link building services, this proposal makes it easy to present everything in one place.

Update the pricing table with your own services, recurring fees, and optional add-ons while automatic calculations keep everything accurate. It's a simple way to create a professional SEO proposal without rebuilding it every time.

Make saying yes effortless

Once your client is ready to move forward, the process should be simple.This template includes a Next Steps section that explains exactly what happens after approval, from signing the proposal and granting website access to scheduling the campaign kickoff call.

Clients can review everything and sign electronically in just a few clicks.

Terms your clients can understand

SEO partnerships work best when expectations are clear from the start. This template includes pre-written terms covering reporting, ownership of content, payment terms, campaign expectations, and more.

Everything is fully editable, giving you a solid foundation you can easily adapt to your agency and the way you work.

Get paid as soon as they sign

Once the proposal has been accepted, there's no need to chase invoices or send clients somewhere else to pay.

With Better Proposals' Stripe, PayPal, and GoCardless integrations, clients can pay immediately after signing, helping you kick off the campaign faster and spend less time on admin.