Free General Product Proposal Template - Bright Orange

Selling a product but not sure where to start when it comes to writing a business proposal? This general product proposal template is here to help. The text, images, colors, the logo - it's all 100% editable.

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Everything you need is included

Looking for visually appealing and highly functional? You’ve got it. This template comes with a pre-built layout designed to help you create professional documents quickly and easily.

  • A case study
  • Pricing
  • Next steps with digital signing
  • Terms and conditions
  • Beautiful cover
Beautiful cover

First impressions matter, especially when you're trying to sell your product to a client. If the cover doesn't impress them, it's always going to be an uphill struggle from there. Customize the cover to reflect your branding - this gets you started.


As the first thing your potential client will read, the introduction section sets the scene for the rest of your proposal. To make sure what you write matters, this template comes with prompts that guide you through writing an introduction your client wants to read.

Product overview

Writing about your product is hard. You want to mention all the important details, but don’t want to overwhelm your client. In this general product proposal template, the product overview structure is already laid out for you. Simply customize it and add a few client specifics when you use it.

A case study

There is nothing more convincing to your clients than showing proof of your expertise. A few testimonials won't cut it anymore, so you need a dedicated section for case studies. This general product proposal template comes with a section where you can create your own case study with ease.


This is one of the most crucial parts of each product proposal, so it's important to get it right. This proposal template allows you to enter your products and prices into a pricing table and have a finished pricing section. No matter how you charge for your product, you can tailor it to your needs.

Next steps with digital signing

One of the biggest reasons businesses don't win work is not giving clear instructions on how to buy from them. This section gives clear (and editable) instructions on which actions your clients should take to seal the deal.

Our digital signatures are 100% legal and compliant. When your client signs, you can see your digital signature certificate in your Better Proposals account.

Terms and conditions

The client may have signed, but you want to protect both of you before starting any business. This product proposal template has a dedicated section for a contract that you can customize to assure the client you have their back in case things don't go as planned.

Your docs, your branding

Set up your logo, brand colors, and fonts once to have them automatically embedded in all your documents.

1. Let's begin

General Product Proposal Template - Bright Orange

Reuse what works

Save your best work into the Content Library and use pre-built blocks to speed up your doc creation.

General Product Proposal Template - Bright Orange
Added Team 1 Block
Added Team 1 Block

Become flawless

Leave embarrassing mistakes in the past. Use merge tags to automatically populate docs with the right information.

  • {{company_name}}
  • {{first_name}}
  • {{last_name}}
  • {{email_address}}
  • {{brand_company_name}}
  • {{owner_first_name}}
  • {{owner_last_name}}
  • {{owner_email_address}}
Click to add a merge tag Click to add a merge tag

Create VIP experiences

Give clients an onboarding experience they won’t forget. Collect extra info with forms, let them book calls, get paid, or redirect them to your website.

What would you like to add?
add form
Add content
Add booking calendar
Add payment step
Redirect users
Add Calendar
Calendly added
Onboarding sidebar Onboarding users after they sign and collecting required information

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Your questions, answered

Common questions about plans, designs and security

Can I edit your templates?
Yes, you can! Add, delete, or change sections as you see fit. Make a mistake? Just import the template from the Marketplace again and you’re good to go.
You don’t have a template for my industry...what can I do?
Not to worry - all of our templates can be quickly adapted to suit your needs. Many users also prefer to import their own templates, so whether you want something all your own or something fast & easy, there’s a template for you.
Will my clients see your logo?
That’s up to you! Our Premium and Enterprise plans allow you to remove our branding and logo from your documents, giving a clean, white-label feel. Or, you can keep our logo and branding active and earn a commission when recipients sign up for Better Proposals.
Are my documents secure?
Yes, absolutely. Better Proposals uses 256bit SSL security to protect your account.

Your documents are always private, and every recipient is given their own unique encrypted link that can’t be intercepted or accessed by anyone else.
Can I change my plan after purchase?
Yes! Test out any of the plans above, and if it’s not working, you can upgrade or downgrade whenever you want, as often as you want.
I’m not a designer. How do I make my document look presentable?
Better Proposals handles font spacing, colour schemes, and design details by default. We’ll take care of the minor details so you can focus on landing the sale. Feeling stuck? Contact Support and we’ll help you along.
What about custom plans?
Enterprise users can send unlimited documents and every plan allows you to add as many users as you need, so you have ultimate flexibility.
Can you answer another question not listed here?
Yes! We can answer questions in as little as 10 minutes during business hours. Start a chat in the bottom right for a quick answer or contact us and we’ll get back to you shortly.

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