Free General Service Proposal Template - Light Brown

Selling a service but not sure where to start when it comes to writing a business proposal? This general service proposal template is here to help. The text, images, colors, the logo - it's all 100% editable.

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Trusted by 10,000+ customers. Capterra review score
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EVERYTHING YOU NEED IS INCLUDED

What you'll find in this General Service Proposal Template

Stunning Cover

First impressions matter, especially when you're trying to sell your product to a client. That’s why this general service proposal template kicks off with a great-looking cover image. Customize the cover to reflect your branding to capture your clients' attention before they even start reading the proposal.

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Stunning Cover

A Dedicated Section for Your Process

Writing about what you do and how you do it is hard. You want to mention all the important details, but don’t want to overwhelm your client with irrelevant information. In this general service proposal template, the structure is already laid out for you. Use the guidelines to describe your process and add a few client specifics when you use it.

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A Dedicated Section for Your Process

Presenting Your Plan of Action

Now that you’ve explained what you do, your client wants to know how you’ll apply it to their situation. As with the previous section, the structure is already done. All you need to do is fill in the specifics.

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Presenting Your Plan of Action

Social Proof

There’s nothing like success stories told by previous clients to get your new client on board. Whether you want to use a few testimonials or include a case study, this service template makes it easy to provide your potential clients with all the proof they need.

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Social Proof

Pricing

This is one of the most crucial parts of each service proposal, so it's important to get it right. This proposal template allows you to enter your services and rates into a pricing table and have a finished pricing section. No matter how you charge for your services, you can tailor it to your needs.

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Pricing

Next Steps

Your clients won’t know what to do with the proposal if you don’t tell them. That’s why this section gives clear, editable instructions on which actions your clients should take to seal the deal. This general service proposal template also lets clients sign directly within the proposal using a fully legal and compliant digital signature.

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Next Steps

Terms and Conditions

Every service business needs a contract with its clients. To get you started, we’ve included general terms and conditions that you can edit and adjust to your needs.

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Terms and Conditions

Don't take just our word for it

Here is what some of our 10,000 users across the globe have to say

Sara K.
G2 stars
It's a great software! I'm a software consultant and it's helped me not only save time on proposals, but deliver a really great, simple experience to the client. Read, choose your options, sign, and all the admin is out of the way, we can dive straight in.

Sara K.
CEO & Founder

Shade O.
Capterra stars
It is a really great software! If you're looking to create beautiful proposals that impress clients in a timely manner, Better Proposals definitely comes through!

Shade O.
Business Owner

Brent R.
GetApp stars
Better Proposals improved a process that I didn't even know I could improve. I never really used formal proposals before because it was a pain to do a nice one. But Better Proposals introduced me to some new ideas I could use, and potential clients love them!

Brent R.
Marketing and Advertising

THE BIGGEST PROPOSAL TEMPLATE LIBRARY IN THE WORLD

150+ other free proposal templates just like these are also available inside Better Proposals

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Your questions, answered

Common questions about plans, designs and security

Can I edit your templates?
Yes, you can! Add, delete, or change sections as you see fit. Make a mistake? Just import the template from the Marketplace again and you’re good to go.
You don’t have a template for my industry...what can I do?
Not to worry - all of our templates can be quickly adapted to suit your needs. Many users also prefer to import their own templates, so whether you want something all your own or something fast & easy, there’s a template for you.
Will my clients see your logo?
That’s up to you! Our Premium and Enterprise plans allow you to remove our branding and logo from your documents, giving a clean, white-label feel. Or, you can keep our logo and branding active and earn a commission when recipients sign up for Better Proposals.
Are my documents secure?
Yes, absolutely. Better Proposals uses 256bit SSL security to protect your account.

Your documents are always private, and every recipient is given their own unique encrypted link that can’t be intercepted or accessed by anyone else.
Can I change my plan after purchase?
Yes! Test out any of the plans above, and if it’s not working, you can upgrade or downgrade whenever you want, as often as you want.
I’m not a designer. How do I make my document look presentable?
Better Proposals handles font spacing, colour schemes, and design details by default. We’ll take care of the minor details so you can focus on landing the sale. Feeling stuck? Contact Support and we’ll help you along.
What about custom plans?
Enterprise users can send unlimited documents and every plan allows you to add as many users as you need, so you have ultimate flexibility.
Can you answer another question not listed here?
Yes! We can answer questions in as little as 10 minutes during business hours. Start a chat in the bottom right for a quick answer or contact us and we’ll get back to you shortly.

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