Free General Service Proposal Template - Orange

Selling a service but not sure where to start when it comes to writing a business proposal? This general service proposal template is here to help. The text, images, colors, the logo - it's all 100% editable.

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Everything you need is included

Looking for visually appealing and highly functional? You’ve got it. This template comes with a pre-built layout designed to help you create professional documents quickly and easily.

  • Social proof
  • Pricing
  • Next steps
  • Terms and conditions
  • Stunning cover
Stunning cover

First impressions matter, especially when you're trying to sell your product to a client. That’s why this general service proposal template kicks off with a great-looking cover image. Customize the cover to reflect your branding to capture your clients' attention before they even start reading the proposal.

A dedicated section for your process

Writing about what you do and how you do it is hard. You want to mention all the important details, but don’t want to overwhelm your client with irrelevant information. In this general service proposal template, the structure is already laid out for you. Use the guidelines to describe your process and add a few client specifics when you use it.

Presenting your plan of action

Now that you’ve explained what you do, your client wants to know how you’ll apply it to their situation. As with the previous section, the structure is already done. All you need to do is fill in the specifics.

Social proof

There’s nothing like success stories told by previous clients to get your new client on board. Whether you want to use a few testimonials or include a case study, this service template makes it easy to provide your potential clients with all the proof they need.


This is one of the most crucial parts of each service proposal, so it's important to get it right. This proposal template allows you to enter your services and rates into a pricing table and have a finished pricing section. No matter how you charge for your services, you can tailor it to your needs.

Next steps

Your clients won’t know what to do with the proposal if you don’t tell them. That’s why this section gives clear, editable instructions on which actions your clients should take to seal the deal. This general service proposal template also lets clients sign directly within the proposal using a fully legal and compliant digital signature.

Terms and conditions

Every service business needs a contract with its clients. To get you started, we’ve included general terms and conditions that you can edit and adjust to your needs.

Your docs, your branding

Set up your logo, brand colors, and fonts once to have them automatically embedded in all your documents.

1. Let's begin

General Service Proposal Template - Orange

Reuse what works

Save your best work into the Content Library and use pre-built blocks to speed up your doc creation.

General Service Proposal Template - Orange
Added Team 1 Block
Added Team 1 Block

Become flawless

Leave embarrassing mistakes in the past. Use merge tags to automatically populate docs with the right information.

  • {{company_name}}
  • {{first_name}}
  • {{last_name}}
  • {{email_address}}
  • {{brand_company_name}}
  • {{owner_first_name}}
  • {{owner_last_name}}
  • {{owner_email_address}}
Click to add a merge tag Click to add a merge tag

Create VIP experiences

Give clients an onboarding experience they won’t forget. Collect extra info with forms, let them book calls, get paid, or redirect them to your website.

What would you like to add?
add form
Add content
Add booking calendar
Add payment step
Redirect users
Add Calendar
Calendly added
Onboarding sidebar Onboarding users after they sign and collecting required information

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Your questions, answered

Common questions about plans, designs and security

Can I edit your templates?
Yes, you can! Add, delete, or change sections as you see fit. Make a mistake? Just import the template from the Marketplace again and you’re good to go.
You don’t have a template for my industry...what can I do?
Not to worry - all of our templates can be quickly adapted to suit your needs. Many users also prefer to import their own templates, so whether you want something all your own or something fast & easy, there’s a template for you.
Will my clients see your logo?
That’s up to you! Our Premium and Enterprise plans allow you to remove our branding and logo from your documents, giving a clean, white-label feel. Or, you can keep our logo and branding active and earn a commission when recipients sign up for Better Proposals.
Are my documents secure?
Yes, absolutely. Better Proposals uses 256bit SSL security to protect your account.

Your documents are always private, and every recipient is given their own unique encrypted link that can’t be intercepted or accessed by anyone else.
Can I change my plan after purchase?
Yes! Test out any of the plans above, and if it’s not working, you can upgrade or downgrade whenever you want, as often as you want.
I’m not a designer. How do I make my document look presentable?
Better Proposals handles font spacing, colour schemes, and design details by default. We’ll take care of the minor details so you can focus on landing the sale. Feeling stuck? Contact Support and we’ll help you along.
What about custom plans?
Enterprise users can send unlimited documents and every plan allows you to add as many users as you need, so you have ultimate flexibility.
Can you answer another question not listed here?
Yes! We can answer questions in as little as 10 minutes during business hours. Start a chat in the bottom right for a quick answer or contact us and we’ll get back to you shortly.

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